95% of the standard company’s workers are unaware of, or don’t understand, its strategy. Together, the mission, network, strategy, and vision define the strategic direction for a business. They present the what, who, how, and why essential to powerfully align action in complicated organizations. In 1997, Clayton Christensen took the position that great companies can fail exactly as a end result of they do every little thing right because the capabilities of the organization also define its disabilities. Attack vs. Defend—McKinsey & Company emphasizesthat companies would do nicely to categorize their potential threats and opportunities in digital business, then examine …