9 Strategic Planning Models And Instruments For The Shopper

Effective communication to employees about strategy, targets, and initiatives is important if employees are to contribute to the strategy. Canon U.S.A., a scorecard user, describes its internal communication course of as “democratizing strategy,” and it actively promotes understanding of the company’s strategy and the scorecard in all business units and support features. But as with strategy planning, internal communication is sometimes one other unit’s present responsibility. In these conditions, the OSM has tended to take an editorial position, reviewing the messages to see that they impart the strategy appropriately. In instances where the company communications group has little knowledge of …

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