Additionally, The Home Depot promotes compact fluorescent mild bulbs in its shops. Blinds.com is an e-commerce retailer of window blinds and window coverings. By 2006, the corporate was named #186 on the Internet Retailer Top 500 Guide, in addition to the 10th fastest-growing e-commerce firm on the list. In 2009, Blinds.com was given the Marketer of the Year Award by the American Marketing Association, in recognition of its revolutionary advertising House & Home Improvement News technique. In September 2005, Home Depot Direct launched its on-line home-furnishings store, 10 Crescent Lane, shortly adopted by the launch of “Paces Trading Company,” its online lighting store. In mid-2006, the Home Depot acquired Home Decorators Collection, which was positioned as an extra model underneath its Home Depot Direct division.