Business Strategy & Growth
Lockdown measures globally meant that there might be no in-person conferences or displays to potential bidders — a serious obstacle absolutely. But EY teams used this to create impactful, progressive video materials that accelerated and simplified the bidding process. Instead of the same old spherical of face-to-face shows with fascinated events, EY teams labored with the CEO to create a slick recording of the company presentation, that integrated solutions to pre-submitted questions. The strategy is greatest achieved via figuring out distinctive niche wants in a specific type of user and filling those wants. New customers could be defined as new …