Business Strategy And Planning
On the other hand, at the company stage, the methods used are Expansion, Stability and Retrenchment. Business Strategy is framed by middle-level management which includes of division, unit or departmental managers. Conversely, company strategy is formulated by prime degree managers, i.e. board of administrators, CEO, and managing director. Business Strategy can be seen because the strategy designed by the business managers to improvise the general performance of the firm.
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